Customers at the heart of new Sanctuary Corporate Strategy

We have published a new Corporate Strategy which outlines our key strategic objectives for the next three years.

Customers are at the heart of the 2023-26 strategy and the priorities will ensure we are delivering our mission – to build affordable homes and sustainable communities where people choose to live.

The launch of the strategy follows extensive collaboration and discussion with key stakeholders and feedback from our customers, which has been used to inform our priorities and commitments.

Our strategic objectives:

• Putting our customers first

Customers are at the heart of all we do. Over the three-year life of this strategy, we’ll focus on designing new operating models and ways of engaging that give our customers a reliable, easy-to-access and personalised service.

• Investing in our assets

To give our customers confidence that the homes they live in are safe, secure and fit for the future. We’ll increase our investment in our customers’ homes over the life of this strategy, including making them more sustainable.

• Growing our services

Seeking opportunities for expansion in line with our core social purpose and developing new homes in communities. Working as a trusted partner with the Government, the private and public sectors, and our customers.

The strategy also outlines how we’ll aim to do things and the key areas where we’ll look to improve and invest.

Our ingredients for change:

• Culture and people – continuing to develop high performing teams in an inclusive culture where everyone can thrive
• Innovation and infrastructure – designing and launching a range of customer experience solutions, and providing a greater choice for customers through the implementation of self-service tools
• Good governance and financial resilience – monitoring current and projected performance and taking corrective action where necessary and strengthening the role and voice of our customers.

Craig Moule, Group Chief Executive, said: “This strategy sets out how Sanctuary will focus its time and resources on the things that matter most to our customers, ensuring they are at the heart of all that we do.”

You can find out more about our priorities and how we will work to achieve them in our Corporate Strategy 2023-2026 (PDF 2.5MB).